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Spin Doctors
 
Spin Doctors - cast

picture courtesy of Comedia Pictures
 

You are popular, stand in the light of public interest, everybody knows your face - and you have done something incredibly stupid? You are a party without voters enough to fill a phone-box? Or even worse - you are obscure?
No problem. Leave it to the Spin Doctors to regain your good reputation, win the election or become as famous as any Big Brother candidate...

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Spin Doctors, a ‘satirical comedy drama television series’ filmed 2001 - 2003 told the story of a Public Relations company. As an interesting additional feature the show dealt with current events in New Zealand. This both allowed comments on what was going on and added a certain improvisational touch to the plots.

Mark played the fascinating character of Andrew Couch. Unquestionably he had fun being the ‘tall, dark, handsome guy of doubtful ethics’...

 
 
 

About the show

Spin Doctors gives a satirical, comical and insight into the world of PR. It centres around the imaginary PR-Company O'Connor and Associates. They offer their varied clients; business, political, celebrity or anyone else, who might be in the spotlight, promotional services, management or just limiting the damage.

The show was produced by Tony Holden of Comedia Pictures Ltd for NZ On Air and broadcast by TV One. Since it referred to current events in NZ, each episode of Spin Doctors was written, shot and broadcast within five days. Usually an episode’s story takes place in one day, with each episode lasting 30 minutes, except for one election special of 60 minutes. All in all 24 episodes were produced. Apparently the Kiwis liked this insight into daily politics and glamour.

 

Gallery


 Thanks to the incredible generosity of someone who even doesn't want to be credited we have screenies of one episode. Enjoy!

 


The people

Giles O'Connor, Andrew Couch, Liz Brash, Kevin Handy, Ron Bayliss, Melissa Swann, Hineroa Kopu, Robyn Mills, Ming Yee
All photos courtesy of Comedia Pictures


Giles O’Connor (John Sumner) - The Boss

John Sumner as Giles O'Conner

Giles is the head of O'Connor and Associates. Now in his 50’s, he once was a TV celebrity. Though he still knows everyone of importance, it becomes clear that he’s on his way to obscurity, something he doesn’t accept lightly as he’s of the opinion to deserve both acknowledgement and respect (let alone adequate payment).
Besides winning back recognition, his major obsession is wine. Giles owns a vineyard and is quite knowledgeable about growing wine. Through this he has made many contacts in the industry.
Giles is very good in his job and often finds solutions for problems the other find unsolvable. But, well aware of his dwindling influence and value, he is a little frightened of Andrew who has been sent by the Australian shareholder company, Renegade. He fears, Andrew may have been sent to keep an eye on him, or worse.




Andrew Couch (Mark Ferguson) - the man in the dark suit
(and the one you’ve been waiting for, admit it )

 

Mark Ferguson as Andrew Couch

What’s to expect of a character played by Mark? The answer: lots of different things; but this role was practically made for him.

Andrew came from Australia when Giles sold a share of O'Connor and Associates to the aggressive Sydney PR-company Renegade. In Comedia Pictures’ profile he’s described as ‘probably the spawn of the Devil’, ‘smooth and ambitious’, which makes it clear why Mark got the job.
Andrew puts business before anything else. In order to look after his clients’ interests he is not too particular about his means - he is 'unethical in the most ethical way possible'. It should be mentioned, however, that his loyalty both to client and company is very strong.

Andrew’s humour is rather non-existent, the more is his instinct for trading. Much of his private time he spends expanding his fortune.
There’s just one thing escaping Andrew’s control and disturbing his peace of mind: he feels strangely attracted to Melissa, emotions that are both secretly returned and highly unwelcome on either side.




Liz Brash
(Elizabeth Hawthorne) - The faded rose

Elitzabeth Hawthorne as Liz Brash Liz is loud, bold, brassy, she likes to have a drink and her lifestyle has left distinct marks. She doesn’t fear anyone as she knows that her life won’t get better than it’s now anyway.

Liz has known Giles for a long time. Once they had been very close and have remained good friends. To a certain degree she sees Melissa as the daughter she never had, and sometimes displays rather protective behaviour about her. Given the feelings between Melissa and Andrew there must have been some very interesting scenes with Liz and him...




Kevin Handy
(John Leigh) - The victim of his own good fortune

John Leigh as Kevin Handy

Kevin is unbeatable at research and persuasion. Whatever data he is given, Kevin can use it to back up every possible argument. He’s one of the people who are able to first talk a donkey into giving away its legs and then persuade it to a ride. And that’s only natural, for Kevin has studied both philosophy and statistics.
Working for O'Connor and Associates bears one big problem for him: while at university he had been poor but intellectually challenged, now he earns good money but is forced to deal with the sometimes outright dim clients. That is really bothering him and he hates himself for doing this job, but as he’s one of the people who like being unhappy you don’t need to worry too much about him. His profile at Comedia Pictures describes him as ‘the cynic, the master of the one liner, the irreverent one’.




Ron Bayliss (Patrick Wilson) - The lubricator

Patrick Wilson as Ron Bayliss

Ron is called ‘Senior Consultant’, though this refers rather to his years of activity than his experience. Once a sports star until he developed an ‘unhealthy’ affection for his trainer’s wife and had to stop because of an ‘injury’, he still is attracted by women - ‘a convulsive shagger’, as Comedia Pictures put it.

Called ‘Teflon’, Ron always finds a way to solve a situation in a smooth way. He’s the one who keeps the wheels of commerce going.




Melissa Swann
(Michelle Langstone) - Lead me not into temptation

Michelle Langstone as Melissa Swann

Melissa is the baby of the O&A staff, so to speak. Although, a diligent and very talented one. Working in the company for two years already, the others still haven’t noticed her advance. Or more likely they have, for Melissa gets all the difficult jobs no one else wants. Nonetheless she is treated ‘like part of the furniture’. She stays because she knows she is learning a lot and - though this is something she doesn’t like at all - she likes the money and the glamour.
And Andrew.

It’s almost unfair what the writers did to Melissa when they decided to make her feel attracted by someone like Andrew. For they made her also a young Christian woman who is strong in her ethical convictions and often pleads for moral, no matter how rarely she succeeds.




Hineroa Kopu (Kayte Ferguson) - Ngati Porou

Kayte Ferguson as Hineroa Kopu

Hineroa knows, she’s only there because the others want to exploit her connections to the Maori. That, however, doesn’t bother her much. What affects her - apart from her daughter - is political power. Hineroa is extremely ambitious. Besides that she has some other qualities; she’s smart, scary and aggressive. A true ‘force of nature’.

To reach her goals, Hineroa has a wide variety of means, or better said: weapons. Intimidation may be one of the most harmless ones.




Robyn Mills (Margaret Blay) - Giles’ PA

Margaret Blay as Robyn Mills

Every boss needs a good PA. One who does all the work but won’t steal your army...oops, wrong movie.

Robyn is totally loyal to Giles. Totally. Entirely. He is master; what he wants he must get - preferably instantly - and his well-being is her utmost goal. This also includes attempts to curb his lifestyle. Her great advantage is her deep understanding of Giles, which enables her to explain his sometimes vague uttering to the others.
She has two children and can handle Giles’ daughter quite well. Robyn has been single for 15 years and she likes her independence, she doesn’t like to be in someone else’s dept.
It’s not easy to get from Robyn what you want. It depends on her mood how she’s treated best. And nobody is better at reading her than Andrew (while no one is worse than Liz).




Ming Yee (Li-Ming Hu) - The intrepid, chic Asian receptionist

Li-Ming Hu as Ming Yee Never underestimate the receptionist! They are the first obstacle you have to get over - and they can be quite high obstacles...

Ming is a young, trendy Asian woman who abandoned her studies of History for the glamour of PR. Her preferences for gossip and a fashionable lifestyle don’t hinder her to be very resourceful and ambitious. Her image of a desirable client is ‘a young, hip’ guy from the music industry.
Sometimes she and Melissa unite against Robyn.


 

Guest appearances

Jim McLarty Jim Mc Larty as Pierre LeFarge in episode 2.7

photo courtesy of Johnson & Larid Management Ltd.

 

Campbell Cooley Campbell Cooley as Neil in episode 4.2 (19 March 2003)
photo courtesy of Campbell Cooley

There's a very informative website about Campbell. He tells a little about his role in Spin Doctors and his character Neil, 'a smarmy PR guy'. Why does that sound familiar to me?

 

 


Reactions

In an article dated 20 March 2002 the NZ Herald asked real PR executives for their opinion about Spin Doctors, when the show’s second season started.
Their reactions have been very different. The scale ranged from “best viewed with the volume turned down” (which says something about the actors’ outward appearance, at least) and “no harm in it” (what a relief that Spin Doctors did not lead to the destruction of the whole PR-industry!) to “amusing”.
My favourite statement came from Cedric Allen: “I think we should be able to laugh at ourselves.” Apparently he has understood the meaning of ‘comedy’ in the show’s description.



Awards

Spin Doctors has won several awards:

2002 TV Guide Television Awards
Best Comedy Programme
Tony Holden was nominated as ‘Best Director/ Comedy’.

2003 New Zealand Film Award
Best Comedy Programme
Best Script/ Comedy
Elizabeth Hawthorne won in the category Best Entertainment/Comedy Performance

If only they had had a ‘Best Smug Smile’-award…  

 

 


Details

Producer: Tony Holden
Production Companies: Comedia Pictures/ New Zealand On Air
Distributor: TVNZ
Writers: James Griffen, Roger Hall, Tony Holden
Runtime: 30 min

 


Sources

Comedia Pictures Ltd
IMDb
NZ On Air
New Zealand Herald
Karen Kay Management
TV Tome
Johnson & Laird Artists Management
Talent Banque Ltd.
TVNZ
TvRadioWorld
Scoop





A request from your webmistress:

Perhaps now you understand why I’m so interested in this show. It sounds very entertaining and leaves nothing to be desired - except for a DVD-box containing the complete series.
So does anyone have information, photos, screenshots or has even made *gasps* video copies? It would really make my day (and most likely the whole month) if you would share it.

Yes, I have something to share!
No, I have nothing


 
last update: 3 Februar, 2005